1. Businesses seek to make more money while living in a world where things are no longer private and ethics are still expected to be maintained.
2. I would use interact ads and games on websites that make it appealing to the younger generations who have time to watch these shows.
3. " I am really sorry, but right now I don't think it is in our best interests to work with your company at the time, but thank you for your business"
4. By being controversial and repeating apologies without meaning. Repeating mistakes without having proper punishments and consequences.
5. Yes. As long as there are human mistakes, there will always be reason for PR.
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